Download Ecommerce Email Marketing School By Boyuan Zhao

📨 Learn email marketing for Shopify stores
Learn how to generate an additional 30% or more of monthly revenue for ANY e-commerce brand transforming it into a profit churning machine.

For Brands: founders experience increased bottom line.
For Agencies: provide a better experience, attract quality brands.

1. 📺 30+ step by step tutorials (with more coming soon)
I’ve purposefully removed the fluff to keep each video concise and straight to the point.
You are buying a hyper technical copy and paste system covering every aspect of email marketing that will take you from account set up to generating over 30% of your monthly revenue through emails.

2. Private Ecom Mastermind + Weekly Strategy Calls
Imagine Having access to a growth community dedicated to scale your store.
There are support systems in place where if you face any struggles someone will be there to troubleshoot and help solve your problems.

Want to get your questions answered and be given play by plays? Join our weekly recorded strategy sessions!

3. 🚀New content and constant improvement
The world of digital marketing changes constantly. One of the things I faced a lot of pains was that by the time I enrolled into a course the knowledge was often out of meta. With this I aim to iterate based on your feedback so you won’t need to look elsewhere and be upsold to more expensive programs.

⬇️Modules coming soon!⬇️

• Deliverability 101 – everything to do with maintaining sender reputation & what to do if your sender reputation is broken beyond repair.
• Black Friday Cyber Monday – full strategy and guide on how to obliterate sales during the best period of the year for commerce.
• More Flows – higher level flows for bigger and badder returns!
• Swipe File – a swipe file of email designs, email copies, flow structures, segmentation templates.

That’s it for now… will probably add to this as I go along!

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Want to see some social proof?

Alex at Transformer Table thinks we’re cool!
Alex is a co-founder of Transformer Table, we’ve almost tripled his email performance. To date we’ve generated over $3 million dollars for his store.

Nic achieved incredible ROI! (Hobbies store🎠)
We built all the core flows according to the systems in the program and in just 1 week it’s started to produce 23% of the ENTIRE store’s revenue.

Keio loves it! (Supplement brand)🌿
The period of working with us his MRR grew by 400%+ and was up circa 262% YoY. Keio is in the supplements niche continues to grow his MRR through subscriptions.

Geo from Barbell Brigade recommends us!
We’ve worked with Geo for over 6 months now and have consistently generated between 28% to 36% of their monthly revenue from their email channels.

 

Unlock hidden revenue in your business
As I am making this funnel now I feel elated at how much impact this program will have. The more business owners I help the more I realise the joy and the importance of sharing knowledge.

One of the areas I’ve been super privileged to stumble into is the email marketing space, specifically when it comes to e-commerce. And after running paid traffic for stores, consulting on CRO and influencer marketing, I must say emails has by far been the most fruitful for the founders I’ve helped.

Emails is still a relatively blue ocean marketing method for e-commerce brands as the general focus seems to be placed on acquisition and bringing top of funnel traffic. Whereas retention despite being a lot less ‘sexy’ is still a lethal weapon in your marketing arsenal.

If you’re a consultant/ freelancer/ marketing agency then you’ll find the systems in this invaluable to you retain your clients for longer from delivering improved results.

If you’re a brand owner then this is perfect for you! This program will give you the systems to consistently make it rain for your business in the backend.

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Your 100% unconditional 180 DAY money back guarantee…

After going through the program you will skills necessary to inject an additional 20-30% of monthly revenue into ANY ecommerce business.

If for whatever reason after implementing the methods taught in this program it doesn’t work for your store, just send me an email ([email protected]) and I’ll process the refund right away.

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Some of the results I’ve achieved applying the systems…

$603k in revenue generated in furniture niche.
Started to consistently generate 28% to 33% of monthly store for multi-8 figure brand

$170k (33%) in revenue generated in fashion niche.
After 2 months of working together we started generating over 30% of their MR through emails. We eventually broke 44% for this store through further optimisations.

Launching products with the systems that you’re getting.
Here’s a simple double down strategy that we implemented to generate over $32k in sales on launch day.

$540k generated over 30 days from emails.
Using the same systems as the ones featured in this program we managed to generate $540k+ in revenue for this DTC giant.

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Contents

Welcome To The Ecommerce Email Marketing School
Thank you so much for enrolling yourself here, I will do my best to serve you and provide a wildly positive ROI on your attention and investment.

• Meet the instructor
  4 mins
• Support guide & program maximisation
  7 mins
• False beliefs around emails
  7 mins
• Metrics meaning & email roadmap
  12 mins
• Klaviyo setup
  8 mins
• Advanced Klaviyo metric setup
  14 mins

Acquisition Flows
These flows are directly revenue generating and generally triggered to convert web traffic into sales.

These flows will represent the vast majority of all flow revenue.

• Welcome flow
  18 mins
• Abandon checkout flow
  17 mins
• Abandon cart flow
  9 mins
• Abandon product flow
  9 mins
• Abandon site flow
  6 mins

Retention Flows
These are flows that occur post purchase, the goal of these being to retain and nurture customers turning them into life long patrons.

• Customer thank you flow
  11 mins
• Customer win back flow
  7 mins
• Customer upsell flow
  5 mins
• Sunset unengaged flow
  8 mins

Campaign Mastery
Campaign master will cover the various campaign angles you can take with your emails. Campaigns represent around 50% of your email efforts so don’t sleep on them.

These modules will show you how to plan your campaigns, ways to structure them during promotional periods and other ninja hacks to boost revenue.

• Plain text or design emails
  9 mins
• Sales campaign best practices with examples
  7 mins
• Announcement campaign best practices with examples
  6 mins
• Holiday campaign best practices with examples
  5 mins
• Content campaign best practices with examples
  6 mins
• Campaign calendar excellency
  17 mins
• Doubling down effectively – strategy for sales
  18 mins
• Two & Four day double down strategy
  7 mins

How To Run A Tight Email System
You now know what, why and how you can run an air tight email system, but how do you outsource and manage your own in-house team/ freelancers with emails?

These modules show you the majority of the remaining pieces of puzzle.

• How to design a high converting email
  20 mins
• How to communicate email designs to graphics team
  7 mins
• Email copy masterclass
  18 mins

Email Capture, high converting form framework
How to capture leads through pop ups, giveaways and collaborations!

• High converting pop up form
  26 mins

Email Optimisation, 8 figure decision framework
Now that you are able to build out the decision flows, construct the campaigns and capture emails, where do you go from here?

In this module I will unveil the framework for decision making that I go through in order to optimise my emails to the nth degree!

This will be the difference between generating 30% vs up to 50%+ from your email systems.

• Decision making framework for optimisation
  15 mins
• How to conduct split tests: Flows
  5 mins
• How to conduct split tests: Campaigns
  7 mins
• How to conduct split tests: Forms
  5 mins
• How to conduct split tests: Segments
  5 mins

Thank you for joining me! + Additional Resources

• Thank you for coming to an end in the program.
• Swipe File Of Email Designs
• Black Friday Strategy
  14 mins
• Deliverability 101
  21 mins

Live Strategy Sessions

• Live Strategy Call 05.10.2021
  (1h 24m 54s)
• Live Strategy Call 13.10.2021
  53 mins
• Live Strategy Call 19.10.2021
  46 mins
• Live Strategy Call 26.10.2021
  (1h 01m 06s)
• Live Strategy Call 16.11.2021.mp4
  (1h 06m 20s)
• Live Strategy Call 02.11.2021.mp4
  58 mins
• Live Strategy Call 07.12.2021.mp4
  (1h 01m 50s)
• Live Strategy Call 30.11.2021.mp4
  39 mins
• Live Strategy Call 16.11.2021.mp4
  (1h 06m 20s)
• Live Strategy Call 11.01.22
  (1h 00m 14s)
• Live Strategy Call 25.01.22
  (1h 07m 12s)
• Live Strategy Call 01.02.22
  59 mins
• Live Strategy Call 01.03.22 .mp4
  (1h 01m 58s)

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