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Download Operation SEO Agency Empire 2020 By David Hood
Build, Scale, and Sell an SEO Agency for $1 Million to $10 Million in 2-5 years
The Big Opportunity…
My goal for you is to be able to build a streamlined, scalable, and sellable business that becomes more enjoyable to run over time…
And you can work when and how you choose:
…no horrible bosses (I “train” clients to be good boys/girls & fire the really bad ones who don’t behave)
…no boring way-too-long meetings 💤
…no having to ask for permission to take time off
…take your family on nice vacations 👨👩👧👧
…your daily work
…no more stupid commuting during rush hour (unless you’re into that sorta thing) 🚗
…to be able to pass off most tasks you don’t want to do to others
And within about 2-5 years this business can be sold for $1 Million to $10 Million…
And then you can go do whatever you want with your life…
…or rinse and repeat!
How does that sound to you?
This is totally doable…even if you’re a complete beginner…
Mical sold one of his agencies for $2 Million…
You can build a great & profitable business with an incredibly high probability of success…
You see, most businesses fail, but I’m confident I’ve cracked the code to flip the odds well into your favor…
Mical and I (David Hood writing here) have spent a combined 25 years studying & testing the digital marketing agency models, strategies, and techniques…
And we’ve both come to the same conclusions on what REALLY enables a highly profitable agency…
…that doesn’t work you ragged
…but that gets easier, more streamlined, and more profitable over time!
Does this sound like something you’d be interested in?
What ends up happening to most people in this industry who set out to get clients in order to quit their day job or supplement their current income is they setup their business in ways that…
- …increases the amount of work to build a highly profitable business by 100x+
- …decreases the chances of becoming highly profitable
- …causes them to work 60-80 hours a week
- …makes their business worthless to another business — yes, literally $0.
We’ve made these mistakes in the past…
Mical and I want to help others avoid these fundamental mistakes by designing their business properly from the ground up…
We talk in detail about these mistakes in our 7 Figure SEO Agency Exit Roadmap…
…click through the link immediately above to grab it if you haven’t already.
Take advantage of our mistakes…and lessons learned…
I REALLY wish I had this stuff when I got started…
I’m confident I would have earned 10x more…
A McDonald’s franchise costs $1 million to buy…
I spent about $180k on my formal education…
Getting training on trucking (a career that will disappear soon) will cost you $5k+ and 100’s of hours…
Mical sold one of his agencies for $2 million…
The Operation SEO Agency Empire program costs way less than all of these…
…and, in my opinion, adds more value to your life.
Our promise to you: No secret is kept from the Operation SEO Agency Empire members…
I give out my exact templates and systems that I use every day…
Note: When this course opens again in the future (~Dec 2020/Jan 2021) it will cost significantly more
9 Core Modules to Building Your Sellable SEO Agency:
[Module 1] The Overview & Strategies of the Operation SEO Agency Empire Biz Model 🧙♂️
Don’t Miss Out on the Unique Distinctions and Strategies Inside the OSAE Program
Mical and I have been working digital marketing agencies for a LONG time now…
…and we’ve come to understand some important distinctions, strategies, concepts, etc…
…that can have a HUGE impact on the results in your business!
If you’re looking to grow your profits rapidly without working 80 hours a week, then you’re going to want to design your business well from the ground up…
The first module gives you the 10,000 feet level view of all what needs to be understood & done to have…
…a highly profitable agency that doesn’t require you to be there every day to make work and that can be sold to another company for $millions$.
There are some key concepts & principles & strategies & techniques in this module that will prevent you from making the mistakes we see nearly every digital marketing agency make.
We will help you prevent these mistakes through building understanding and, therefore, laying an excellent foundation for your agency’s rapidly approaching success.
Mical and I have some unique ways of looking at things that will help highlight important ideas…
[Module 2] Outbound Sales System Overview & Strategies🏧
One of the most critically valuable parts of any business is being able to reliably produce new customers…👩🏽💼👨🏻💼👩💼👨🏾💼
…and businesses that build outbound sales systems that can bring in new customers basically at will are almost guaranteed to be wildly successful.
Once you have your working outbound sales system, you can pour gasoline on it and grow VERY rapidly.
If you are looking to build a wildly profitable business FAST, you’re going to have reach out to your target market…
…and not wait for them to come to you.
Yes, I’ve done my share of successful waiting-for-them-to-come-to-me…
(The successful methods I’ve used to get inbound sales is included in this course)
But, I want to become sellable in 2-3 years and you just can’t do it that fast building only inbound sales (unless you’re already famous to some degree)
Let me tell you the story of quite a few $100 million+ digital marketing agency companies that you may have already heard of…
(A) They built an outbound sales system for their crappy digital marketing services…
(B) They tuned the system to be profitable…
(C) Then they hired MASSIVE sales teams calling on businesses every day to scale up to BIG numbers in 2-3 years…
==> $100 million+ digital marketing services companies.
The good news with the OSAE model is:
(1) You will not sell crappy services. You will actually be able to deliver results.
(2) You will be able to build your sales system faster because you’ll be laser focused on actions that build your business as fast as possible…instead of wasting time on just OK tasks that really slow you down.
(3) You will have high profit margins because of the structure and focus of your business.
The point is that this outbound sales system can grow a business FAST!
[Module 3] Building Your SEO Agency Call Center☎️
Even today, the most reliable and scalable way to get sales for just about any service business as fast as possible is by picking up the friggin’ phone!
Yip, this definitely still works today!
The good news is that YOU don’t have to make the cold calls!
Once you have a call center and sales system that works profitably when you’re spending $X/m…
…all you have to do to double your sales and profit is double your spending!
…same for 10x your sales and profits!
Now, I’m over simplifying a bit, but ultimately, this is still correct…
This is how some big service businesses (you’ve probably heard of) have gone from $0 to $100 million in sales in less than 5 years…
…by making oodles and oodles of calls!
Yes, it can work for you and your sales team as well.
Mical shares all of his systems and lessons learned since December of 2018 in this module:
[Module 4] Closing Outbound Sales
Get the all important “Yes, let’s go! Here’s my credit card info.”
OK, so someone on your team has got a business decision maker’s attention…
Now what?
Well, actually, the hardest part (getting them to listen to you) is done…
But, now you’ve got to have your sales team be able to consistently turn this attention into closed deals…
…worth $10k-$75k/year
That’s what this module is all about…
The closing process for outbound sales is different than inbound sales…
And Mical has figured out how to close deals found through outbound sales at a profitable rate…
He leaves no secret, no concept out of this module.
When you are able to consistently close big SEO clients that didn’t ask to be sold to, well, the sky is the limit to your agency…
…because once you have this sales system down and have a system for getting other people to make these sales for you, all you need to do to double the amount of clients your agency is closing every month is double your team!
I’m over simplifying because, yes, hiring people doesn’t always work & your sales systems will become more tuned over time…
…but the principle holds true that if your company calls on X people and you get Y sales, then if you call on 2X people, you get about 2Y sales!
Exciting stuff!
[Module 5] Attracting SEO Clients by Ranking Your Agency Website
This module is how I have earned about $1.85 million with Client SEO
Having a website that ranks that attracts your target market is absolutely crucial to…
…attracting high paying presold SEO clients.
Even if you only use it to point at as a successful case study…
Having this website ranking is still SUPER VALUABLE.
It will make it so much easier to sell.
Not only that, but it likely will attract people in your target market that are already convinced that SEO can help their business!
It is a LOT of work to convince someone who doesn’t already believe it that SEO can dramatically help their business.
Furthermore, the vast majority of people selling SEO have NOTHING to show a client they can actually rank a website…
…and showing a client that you’re practicing what you preach and crushing your competition is huge
This stuff is not based upon theory, but my real world SEO client getting testing!
What People Are Saying About Us
“David, there is SO MUCH VALUE in your course…Just Wow…Thank You!”
Michael Picazo
– Agency Owner
“I wish I could go back in time and have your training..”
Jennifer Glidden
– Agency Owner
“Highly Recommended”
Got to give a shout out to David Hood! The guy really cares and has practically bent over backward answering questions.
I’ve also had a hard time getting contracts into place, and not only has David’s method helped me to close, but I’ve been able to get contracts into place without an issue.
Highly recommended.
Paul Benson
– Agency Owner
[Module 6] Closing Inbound Deals
OK. So, you’ve got a potential buyer’s attention…
Now what?
The things you say here matter…A LOT
And I don’t want to leave you in the lurch, so…
…I give you my exact templates for…
- …my full sales process
- …how I frame the discussion
- …the questions I ask to build trust and understand their situation
- …how I price my SEO offer
- …how I deliver my sales pitch (there’s actually real sales videos in the course)
- …my SEO contract templates
- …how to talk about SEO on the phone
- …and more
[Module 7] Fullproof SEO Service Systems & Process Documentation
In 2019 I set out to completely redesign my SEO Service Systems from the ground up…
One of the pillars of building ANY successful business is Process Documentation!
Mical’s Process Documentation is one of the biggest reasons why he was able to sell previously for $2 million…
This was true when I worked for Texas Instruments (a $20 billion company) and it is true for small one man shops…
You see, if you want to be able to make your job easier and easier over time, then you HAVE to document EVERYTHING.
Furthermore, if you want to be able to pass down your tasks to works and, eventually, to another company you sell out to, then you HAVE to have an excellent Process Documentation System.
Systems are my jam…🎧
In my previous life, I was using my masters degree in what is essentially systems engineering making a factory with billion dollars worth of machines and thousands of different steps at Texas Instruments more efficient…
I’ve taken those same principles and built them into my business…
…gradually making my business more and more efficient and streamlined over time.
Then, when I began to work on the OSAE model, I redesigned my SEO service systems from scratch…
And I 100% share that with members of OSAE…
Furthermore, systems are always in development, so as I develop and streamline my systems, I will share that with you!
[Module 8] SEO Techniques to Dominate your Clients’ Competition📈
OK. So, let’s say you’ve closed a big SEO deal…
First of all…Congratulations!
Now what?
It is super important to me that I don’t just train people on how to sell SEO without providing them some help to actually be able to deliver excellent SEO results!
Therefore, I give away all my client SEO ranking secrets…
Seriously, no secret is kept…
How can I do this?
I can see some skeptical people thinking, “No, he’s really holding something back from me.”
I understand your skepticism if this is you…
But, here’s the deal…There’s SO MUCH business out there to be had, we could have 10,000 members in OSAE and I think maybe, just maybe, it would affect our clients’ rankings a little tiny bit…
…and at that point we win because we’ve sold 10,000 OSAE memberships!
…and, even more importantly, we have successful members!
So, we win either way — if you buy and use our techniques to outrank us (as unlikely as that is in this massive market), then we are able to sell more OSAE…
I have some SEO techniques that I’ve developed myself, so there’s some uniqueness in this module even if you’re already an SEO pro.
…at the same time, even if you know SEO well, I have some unique case studies and data sets that will deepen your understanding of SEO.
I break things down in a simple way and focus on only the areas that really matter, so even someone inexperienced with SEO should be able to get a client moving in the right direction.
Here’s a peek inside the module where I give away ALL my SEO secrets, strategies, and techniques
[Module 9] Maps SEO Domination
One of the most critical pieces to ranking most clients is ranking them well in the maps…
Just look at how much more space the Maps listings (and the ads) take up now vs several years ago:
You used to be able to see 5 normal organic SEO listings above the fold…
Now, you see ZERO…you can’t even see all the maps listings!
…and I even made my browser as tall as I possibly could on my 30 inch monitor…
The effect is even stronger on mobile:
Therefore, I set out on a mission in December of 2018 to really crush it in maps for myself and my clients…
I was already able to rank pretty well, but I wanted to know if there was more that I was leaving on the table…
So I purchased several products…studied them…
…and applied a wide range of techniques to a bunch of test GMB’s (37 to be exact)…
And, WOW…I think I hit gold…
Results from the 37 test GMB’s:
I increased my maps rankings in 32 out of 37 tests…
…and 13 out of those 32 went up by 10+ spots in the maps…
…and 1 of them went from 26th to 1st in the maps in a big city for a competitive keyword! 😮
…in 2.5 months
…and I didn’t even throw the kitchen sink at all of these test cases.
Furthermore, I’m continually testing new techniques with my test GMB’s…
…and I share those results with OSAE members!
I think this module is worth more than the course alone…I really do.
Want to Sell a Business for $1 Million to $10 Million?
…then the Operation SEO Agency Empire is for you.
But Wait, There’s More! 😊
[Bonus] Operation SEO Agency Empire Process Documentation (SOP’s & More)📝📝
This bonus is super unique and very helpful in my opinion…
A huge part of being able to sell and service clients efficiently is by having, what I call, Process Documentation…
SOP’s (Standard Operating Procedures) are a subset of Proc Doc…
Here’s where I give you access to my exact processes that I use in my business…
These processes and templates are the culmination of many years of work…
Also, we have some process documentation to share with regards to more parts of our business (see tabs at the top of the above and below screenshots)…
Here’s a peek inside the SEO Sales section:
[Bonus] Fast Client Getting Methods
Sometimes you really want to get clients ASAP…
…like this month…
…to pay the bills…
That’s what the module is for.
Now, you’re still going to want to focus on at least the first 2 core principles to a significant degree…
Because the core principles will help this be more effective and efficient.
But, I give away exactly what I did early on in my business (and it still definitely works)…
That got me into discussions with qualified high paying potential SEO clients within a few days.
[Bonus] Group Coaching Operation SEO Agency Empire Facebook Community🏡🏡🏡
One of the most critical parts of any learning process is support…
…and not just support from the product creator (which you will definitely get)…
It is incredibly helpful to get support from those who are walking the same path as you…
Trying to work through the same issues as you…
A community of people all working to build something similar…
…all cheering each other on as we go about trying to make this business fit best into our lives…📣
…celebrating our successes…🥂
I think this is actually one of the most valuable parts of this product…
If you ask a question in this group, you WILL get a response from me and/or others.
[Bonus] How to Sell Your Niche SEO Agency for $1 Million+
OK, so you’ve built a highly profitable niche SEO agency…
…and you’ve systemized yourself out of the business so you don’t need to be there every day…
…and you’re process documentation and systems are hummin’ along great.
Now what?
Well, Mical made some mistakes when he sold his agency and we don’t want you to make those same mistakes…
We want you to get top dollar for your agency…
…and have the deal structured favorably for you.
Fly on the Wall (FTW) Option Add-on (OTO)
I wanted to give an option to people who wanted a deeper look into our business and how we actually react to specific situations…
Note: All our techniques, strategies, and concepts are in the core OSAE course
The FTW upgrade gives you deeper access into my specific business situations…
Operation SEO Agency Empire Fly on the Wall (FTW) upgrade — 1 payment of +$1997 +$1111 option.
What you get inside the FTW upgrade:
Niche SEO Agency Ride-Along🚓
You get to follow along with us as we build, scale, and sell a Niche SEO Agency for $Millions…
Doesn’t that sound more fun than a cops ride-along?
We will show you all the steps we take as if you’re a fly on the wall watching over our shoulder 🙂
Real Closed Big Clients Sales Emails and Calls Transcripts & Audio
An FTW Customer Brought Up a Valid Point…
He said, “Hey, are there the actually phone recordings for these big closed calls?…
…the tonality of how you say things would be helpful.”
I think he is 100% correct.
I think there is a lot of value in reading my email exchanges and reading the call transcripts (what is in there right now)
But, I had to concede his point, but I previous didn’t think it could reasonably be done without giving away my exact big client…
But, I’ve come up with a solution and I will be putting in the actual phone call recordings into the FTW upgrade
The customer’s identifying information will be bleeped or blanked out…
But you’ll be able to hear 99%+ of the conversation and how I use my tonality to sell..
I don’t know about you, but I think this is EXTREMELY valuable…
…and worth the price of the FTW Upgrade by itself
See & hear exactly what I say in response to all the questions a big client will have…
In there I’ve got Clients worth $6500/m, $5000/m, $4300/m…
I give my biggest clients so you can see what big client say and do!
A lot of the sale happens in the little things…
…the exact words you use in response to specific situations.
Niche SEO Over the Shoulder Series
See me build a Niche SEO website from scratch…
If you’d like to know exactly the decisions I would make if I had to start over…
…then you’ll like this part
This is integrated into the Niche SEO Agency
+9 Real Sales Videos for specific niches
Niches: Gutters, Plastic Surgeon, Mobile Brake Repair, Industrial, Stone Work, Chemicals, Doctor, Rehab, Real Estate
Would you like to have in your vault a big sample of REAL sales videos that I sent to potential clients?
If so, then this is definitely for you.
A little bit of extra 1-1 help
I won’t promise to do your job for you and I can’t promise endless help…
…but I will take some of my time to review specific situations you encounter and give you recommendations specific to your situation.
…and those that take me up on the FTW upgrade (and therefore, invest more $$ into my family)…
…can expect a little bit more 1-1 help.
Note: this is an OTO (one time offer) that will be presented after you enter your purchase information in for the core Operation SEO Agency Empire product
1 Year 😮 100% Money Back Guarantee
I believe so strongly in my product, I’m going to open myself up to a 1 year FULL money back guarantee…
Unlike most other products in this industry, I have a SUPER low refund rate…
Because I deal in the world of reality…
…and what really works for building a great business you enjoy
I personally don’t like 14 day or 30 day money back guarantees…
How will you really know if something will work for you in 14-30 days?
No successful business was built from scratch in a month…
EVER…
I want you to have plenty of time to study the system, ask questions, try some things, study some more, try some more things, ask some questions…etc
…before you decide if it is valuable for you.
About:
David Hood
Co-Creator of Operation SEO Agency Empire
I have been a computer geek since high school…
I’ve been running my own streamlined Client SEO agency since 2013…
…successful enough to provide for my family (I have a wife and 2 kids)…
I started Digital Domination Dojo to help others benefit from my experience AND provide my family with more financial resources…win-win-win
About:
Mical Johnson
Co-Creator of Operation SEO Agency Empire
An introvert that has been successful at sales…
…and public speaking (to make sales)!
Mical has been running digital marketing agencies since 2003…
…successful enough to provide for his family (wife and 3 kids)…
Mical sold an agency for $2 million in 2013…
1 Year Money Back Guarantee
You are fully protected by my 1 Year 100% Guarantee.
You have all the time in the world to really test out the system and get support before you decide if it is the right thing for you.
[Frequently Asked Questions]
Approximately how much additional expense can we expect before landing clients?
The amount of additional expenses depends significantly on the choices you make and what timeline you’re looking at.
You can do this pretty inexpensively, so a large amount of additional expenses are not required.
But, there are some paths that would make sense to spend a good amount of money.
For example, if you’re targeting Lawyers for SEO, that is very competitive and you can expect to spend more and have a longer timeline.
What is the Fly on the Wall (FTW) upgrade?
The Fly on the Wall Upgrade is where we give a deeper inside look at my SEO and Sales processes…
The 2 main parts of this are real sales interactions (sales call recordings, etc) & a ride-along with our new Niche SEO Agency
We give you real sales interactions with clients I’ve actually closed — emails, transcribed phone calls, and mp3’s of phone calls…
…for clients that make me $6,500/m, $5,000/m, $4,300/m, etc…
There is also a Niche SEO over the shoulder series (OTS) where I show you as I build an Niche SEO website from scratch for this course.
I also give 9 real sales videos. These are actual presentations that I’ve given to real prospective clients recently.
And you get mp3 files for the whole course so you can listen to it in your car or while working out.
Does your course cover how I can make more money from my business with less clients?
Yeah, my focus is definitely on the higher end clients and if you design your business from the ground up properly, then you need far fewer clients.
I don’t like having a lot of clients. It is stressful.
Are there methods to get clients quickly?
Yes, there’s are 7 outbound sales videos with an example Outbound Prospecting Letter for getting faster results.
At the same time, the business foundation I lay for you in the other videos will make this process more efficient and powerful…hard to explain without you actually going through it.
Does the system include the SEO process and systems you use to actually deliver services to clients?
Yes, the product includes the exact processes I use to deliver to my clients.
No secret kept!
How do you keep them on retainer for long periods using your system?
How I keep them on retainer for a long time…
By having the right framing upfront before even purchasing…
By setting up the right reporting expectations…
By setting up the right ranking timeline expectations…
By having a clear and concise offer and contract…
By how you communicate with them…
etc.
If you get into the course and anything on this topic or any topic is unclear, I’ll be there to help or create new content.
Do you have example scripts and proposals?
Yes!
I give my exact sales process and even show you some of my sales videos where I offer value and then ask for money.
You get to see my exact pricing structure and strategy and techniques.
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