Download The Content Strategy & Marketing Course By Julia McCoy

MASTER CONTENT MARKETING AND LEARN HOW TO BUILD EVERY PART OF A PROFITABLE CONTENT STRATEGY IN THIS SIX-WEEK COURSE.

Are you an agency, freelancer or marketer looking for practical content marketing training?

Do you need to implement content marketing successfully for you or your clients?

You’re exactly who I built this course for.

My Content Strategy & Marketing Course (CS&M) will help you develop a step-by-step content strategy from scratch using step-by-step, guided training with signature content hacking techniques, proven methodology, and real, hands-on Brand Strategy Exercises, taught across six modules in over 80 short videos, with six student workbooks.

DON’T WASTE YOUR TIME ON FREE OR DIY CONTENT FORMULAE ANY LONGER
There’s a lot of information about content strategy out there.

In fact, if you were to Google it, there’s over 1.5 billion results in existence.

Everyone has an opinion on how to implement a strategy, how to create content, and how to track success.

But not everyone can say that they’ve taken a business from $0 to $4+ million solely through content marketing in just seven years. I can. And not everyone has built a reputation on finding simple, yet powerful, content hacks that can build your brand faster than you ever thought possible. I have. With me as your expert practitioner at the helm, this is the course that will show you how to implement real success.

Since launching as one of the first practical certification programs with mentoring that existed in the content strategy industry, I’ve had the honor of training and certifying dozens and dozens of content strategists.

The PATHWAY to an effective, high-ROI content strategy that provide radical ranking power is here. Everything in my program is taught step-by-step. No confusion about what tools to use and how to use them. No worries about how to handle content analysis, trend-setting topic discovery, and search engine tactics to leverage content’s high ROI for your brand. No fretting over finding your ideal audience type any longer. And that’s just the beginning. All the techniques of profitable content marketing are here.

Can you say… content strategy superhero?

With The Content Strategy & Marketing Course you can take your — or your client’s — brand to the next level in just six weeks.

Six weeks. A month-and-a-half. Forty-five days. That’s how long it takes to be a wizard at content strategy when you use my formulas and training inside the Content Strategy & Marketing Course.

With content templates, software savings codes, and bonus tutorials added and updated every year, this is the content marketing course you’ll come back to, again and again.

 

ABOUT THE GUEST EXPERTS TEACHING ALONGSIDE LEAD INSTRUCTOR JULIA MCCOY

Julia McCoy leads a guest expert team of world-class individuals in The Content Strategy & Marketing Course, and continually works to update and add new lessons to the curriculum. Your student seat includes lifetime access to her course and updates.

“The ‘real-world,’ ROI-focus of Julia’s new course is a reason I’m excited to contribute, and add my process and knowledge of content promotion skills and tactics. The most common reason why content fails is because of lack of traction or traffic. Now, with Julia’s course, you get to learn my tactics so you never have this problem.” — Sujan Patel, co-founder of the growth marketing agency WebProfits and the creator of several successful software companies including Narrow, Quu and Mailshake.

As co-founder of the leading content marketing tool BuzzSumo, and successful founder of several multi-million dollar brands, guest instructor Steve Rayson has established himself as a thought leader in all things content-related.

With two decades of experience and multiple awards under her belt, Michele Linn was one of the first employees at Content Marketing Institute, eventually becoming the Vice President of Content at Content Marketing Institute. Today, she leads her own research firm at Mantis Research.

Customer Success Team Lead and guest instructor Ryan West is known for working at the helm of SEMrush client success.

Guest instructor Dan Levy is known for serving as Content Director at Unbounce, a Montreal-based marketing platform that has grown (through content marketing!) to become the #1 landing page platform for 15,000+ brands.

With a dual MBA from Northwestern University’s Kellogg School of Management, guest instructor Shani Taylor works as the Manager of Enterprise Customer Success at Airtable.

Veronica Camara, Founder & Lead Content Strategist at AVO Content Strategy Agency has worked as a content strategist in-house at a Fortune 500 financial company, and led content management for SaaS startups. Today, she leads strategy on every project for clients in finance, eComm, EdTech and FinTech.

David Martin, Lead UX Strategist and the founder of UXHacks.com, guides clients on how to build high-converting websites. He’s been a UX hacker and UI designer/strategist for eight years, created multiple plugins and backends from scratch, and helped put together some of the highest-converting course pages… EVER!

Ryan Stewart, founder of WEBRIS, has built and scaled multiple businesses with SEO. He grew an eCommerce site to 1.2 million organic visits per month, and sold that business successfully to a competitor in 2017. He built and scaled his own SEO agency WEBRIS from scratch to $1.1M in ARR in 16 months, and sold it in early 2018. He’s consulted to grow sales at multiple companies, founded a WordPress plugin Capture & Convert, and today runs The Blueprint Training, an online training platform that helps over 3,000 digital agencies scale their business through process, automation and technology.

 

THE CONTENT STRATEGY & MARKETING COURSE CURRICULUM:

• WEEK 1 – INTRODUCTION (SKILL: BASIC FUNDAMENTALS REFRESHER) + MODULE 1 (SKILLS: BRAND BUILDING: TOPIC CIRCLE, CDF, GOALS)
• WEEK 2 – MODULE 2 (SKILLS: AUDIENCE DISCOVERY: PERSONA, SALES FUNNEL STAGES, BRAND GUIDELINES)
• WEEK 3 – MODULE 3 (SKILL: SEO)
• WEEK 4 – MODULE 4 (SKILL: BUILDING ONLINE AUTHORITY)
• WEEK 5 – MODULE 5 (SKILL: CONTENT CREATION & PROCESS)
• WEEK 6 – MODULE 6 (SKILLS: POST-PUBLISHING: CONTENT PROMOTION, BUDGETING, EDITORIAL CALENDAR, CONTENT MAINTENANCE)
• 1:1 MENTORSHIP & STUDENT COMMUNITY
• ALL-ACCESS CONTENT STRATEGY & MARKETING COURSE BONUSES

Don’t waste any more of your valuable time on filler tips and tricks that don’t equal bottom-line brand growth.

Proven, tried-and-true is the way to go. The keys and the car is here. Don’t let anything hold you back from The Content Strategy & Marketing Course, if this is what you need.

Invest 45 days right now into your content marketing’s future by implementing the steps that have already generated huge profits for me and many hundreds of others. Put in the work, and learn the skills as taught step-by-step. Then, watch your strategic content marketing take off.

13 HANDS-ON, BUILD-YOUR-OWN BRAND CONTENT STRATEGY PARTS
Benjamin Franklin once said, “Tell me and I forget. Teach me and I remember. Involve me and I learn.”

I’ve built my course to not only teach you, but show you every step in building a powerful brand content strategy. Why? You’re going from ground zero to a fully-built brand in just 45 days with eleven guided, build-your-own content strategy exercises.

Best of all, it can be used to not only launch your own brand, but also to take your clients’ brands to the next level.

READY TO JOIN OUR ELITE GROUP OF CONTENT STRATEGY HACKERS?
You know you are. Who wouldn’t want the easy-to-implement secrets that will put the rev in their revenue?

So, what does the time look like?

The 6-week (45-day) commitment is on your own time, self-led. We have an active private student group that is perfect for accountability, check-ins and Q&A: but you can go through the material at your own pace without needing much outside assistance – although it’s available on call for whenever you want!

I’ve had freelancers and agency members that came in and soaked up all 6 modules inside a month, and I’ve had students take 4 months to get through it while working at a full-time job.

How you learn is really up to you.

You can complete the training on your own time, and even fit it around a 9-5 job. The Content Strategy & Marketing Course is delivered through a series of videos, PDFs, templates and guided exercises that my team and I personally review upon your completion so you can be certified as a Content Strategist. I’ve even written an accompanying 384-page book published on Amazon that will help you save paper and avoid printing all the PDFs, if you prefer physically taking notes and writing out your exercises.

FUTURE-PROOF CONTENT STRATEGY TRAINING
What do I mean by future-proof? As you know, the world of digital marketing changes minute by minute. I mean, Google alone shifts algorithms as many as 600 times per year!

That’s a lot of change, people!

And you don’t want to invest in a course that’s obsolete by the time you’ve finished taking it, do you?

Of course not. That’s why I’ve built The Content Strategy & Marketing Course (CS&M) as an evergreen training by updating it periodically with critical information, new hacks, and cutting-edge strategies for the life of the product.

That’s right. You buy it once, but it will stay relevant forever. Now, that’s a smart investment!

The Content Strategy & Marketing Course (CS&M) is my all-in-one approach to learning real, tangible content strategy and marketing skills that will add value and put you in demand with our amazing, growing industry of content marketing.

YOU HAVE TWO CHOICES:

1. Walk away and continue throwing time, energy and patience away with a misguided “scattergun approach” to your content efforts.
   —OR—
2. Choose right now to invest 45 days in your future by implementing the content strategy steps that have already generated real profits for me and many hundreds of others. Watch your content marketing career or strategically-powered brand take off!

ACCESS TO 75+ VIDEOS IN 6 MODULES, TEMPLATES AND CHEAT SHEETS, + BONUS LESSONS.

READY? YES! LET’S DO THIS!

• The Practical Content Strategy & Marketing 6-Week Implementation Course (Lifetime Access) (Worth $3,997)
• Access To a Private Mastermind/Community Of Others Doing This (Lifetime Access) ($1,997 Value)
• 1:1 Mentorship and Help from Julia McCoy ($499 value)

What you will get:

• 6-week self-paced course
• All lectures, content, curriculum
• One-to-one Mentoring
• Certification after completion

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